Today, as there are many owners who are trying to get out of their timeshares, scams also became prevalent in the timeshare industry and these may have a negative impact on timeshare companies. But despite this, some timeshare developers still remain attractive in the eyes of consumers and even reap recognition from timeshare organizations. One of these is the fractional developer and resort operator, The Absolute World Group which has recently won an international award from the American Resort Development Association.
The American Resort Development Association or ARDA is a Washington DC-based professional association representing the vacation ownership and resort development industries. This organization also promotes the growth and development of the timeshare industry. Moreover, the ARDA Awards Programme is committed to recognizing the best in areas that include overall professional excellence, outstanding sales accomplishments, product design, advertising, and staff.
The Absolute World Group won the video production category with its point-of-sale film ‘We Are Your World.’ According to Bryan Lunt, chairman of the Absolute World Group, it is a great achievement to be recognized in the American market for our outstanding work in international sales and marketing. He added that the award is in recognition of the hard work of the Absolute World team.
Almost all timeshare companies are being challenged with low sales and the many owners who want to get rid of their timeshares nowadays. One of the areas to gain its appeal to consumers is through advertising. This is what the Absolute World Group had achieved by winning an award from ARDA.